Ms. Mahnoor Obaid Lodhi brings a dynamic background in advertising and marketing to Alfalah Investments, where she now leads Digital Marketing & Branding with creativity and precision. With a decade of experience in both conventional and digital marketing, she has successfully executed high-impact campaigns for leading national and international brands across various sectors. Her approach blends compelling storytelling with data-driven insights, resulting in campaigns that not only drive business growth but also build lasting brand equity.
A strategic thinker with a passion for purpose-led communication, Mahnoor is known for her ability to create meaningful narratives that resonate with audiences. Her initiatives are rooted in human insight and performance analytics, ensuring measurable impact and brand recall. She holds a Master’s degree in Media in Development from SOAS, University of London, and a Bachelor’s degree in Mass Communication and Advertising from NUST.
In addition to her corporate experience, Mahnoor has worked extensively in the development sector, focusing on education, climate change, and gender equality. She has also served as a Youth Leader for the United Nations Office on Sport for Development and Peace (UNOSDP), reflecting her commitment to creating impact beyond business.