To be the leading wealth management firm by offering global investment advice, trust services and family estate planning for all Pakistani clients whether based in Pakistan or abroad.
To be the best money management company in Pakistan. We will hold our clients’ money in sacred trust that has to be actively protected and sustainably nurtured so as to achieve client objectives.
Established on October 18, 2004, Alfalah Asset Management Limited (AAML) is a licensed entity by the Securities and Exchange Commission of Pakistan, specializing in managing open-ended mutual funds and offering investment advisory services. Holding licenses as a Pension Funds Manager, Private Funds Manager, and Real Estate Investment Trust (REIT) Manager, AAML maintains the highest management quality rating of ‘AM1’ by VIS Credit Rating Company Limited and is a proud member of MUFAP.
As a strategic partner in the evolving landscape of wealth creation, AAML understands investors’ unique needs, ambitions, and challenges. Beyond monetary value, our commitment encompasses financial freedom, legacy building, and quality of life. Our core values of integrity, performance excellence, teamwork, innovation, and customer focus define our organizational character, driving our passion to provide exceptional service.
Guided by an unwavering commitment to conscience and integrity, our conduct reflects the principles of respect and fairness, defining our identity at work and beyond.
Our commitment revolves around the customer, upholding their trust and addressing their needs as focal points, serving as the cornerstone of our progress and success.
Dedicated to excellence, we perform at our highest potential with a competitive and growth-oriented mindset, consistently surpassing expectations.
We leverage collective genius, fostering a collaborative environment where individual brilliance unites to create a competitive and effective team.
Within our team's imaginative capacity, we cultivate a culture of creativity and innovation, empowering us to continually evolve in a dynamic industry landscape.